Trending Products: Wellness

The Trending Products series is where we look at Google Trends to identify products that are gaining momentum and have strong potential for affiliate content. This week, we’re focusing on wellness products that saw significant search growth in 2025 and are likely to continue trending into 2026.

1. Mouth Tape

Mouth tape saw a major spike in interest as conversations around sleep quality, breathing, and recovery moved into the mainstream. In fact, search frequency grew a staggering 134% year over year.

For creators, mouth tape is an easy add-on product that fits seamlessly into nighttime routines, morning “get ready with me” content, wellness checklists, and “habits that changed my sleep” videos.

2. Blue Light Therapy

Blue light therapy is a more unexpected addition to this list. While still relatively under the radar compared to mouth tape, it saw 38% growth in 2025, with most of that growth occurring toward the end of the year.

This recent momentum is particularly interesting because it may signal a shift away from red light therapy, which has already seen widespread adoption and signs of saturation. (For context: blue light therapy searches are still under 5% of red light therapy searches.) Blue light therapy is commonly used to treat acne and sun damage, making it a natural fit for slow beauty routines and skincare-focused content.

3. Hair Repair Masks

Hair repair masks aren’t new, but they continue to grow disproportionately within the beauty and wellness category, with a 30% increase in search volume in 2025. This trend reflects a broader consumer shift toward long-term strength and health, rather than quick, surface-level fixes.

From a content perspective, hair repair masks pair well with other wellness habits like mouth tape or LED masks, making them ideal for habit stacking or routine-based videos.

4. Sleep Earbuds

Sleep earbuds point to a growing awareness of and demand for sleep health. As wearables like the Oura Ring and other sleep trackers have surged in popularity, sleep earbuds offer a more accessible, lower-cost way for consumers to improve their rest. Search volume for sleep earbuds increased 31% year over year.

Beyond sleep, earbuds are also gaining traction for focus, concerts, and other loud social settings. Creators can look for opportunities to weave themes of hearing protection, calm, and intentional quiet into everyday routines.

5. Continuous Glucose Monitor

Lastly, continuous glucose monitors (CGMs) continue to gain traction within the wearable and health data space. While search interest grew a more modest 26% in 2025, CGM searches have doubled every year since 2021, signaling steady, long-term adoption.

As artificial intelligence and personalized health tools become more integrated into daily life, products that track biometric data and offer tailored insights are likely to grow in relevance. This presents an opportunity for creators to educate their audiences on proactive, data-informed approaches to health.

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Taken together, we find that the common denominator of these products is a desire for true health, strength, and longevity. Rather than flashy trends, these products reflect a growing consumer interest in sustainable wellness habits and personalized health. For creators, paying attention to search behavior (not just social virality) can be a powerful way to stay ahead of the curve as we continue into 2026.